911 Vehicle is a unique company that works very closely with first responders. They custom fit emergency vehicles with all the latest technology to keep emergency stations at the top of their game. When they approached us to do their headshots, we wanted to create an environment where it appeared we just happened to catch the mechanics and team inside their shop. We positioned the subjects in front of an emergency vehicle and used a prime lens to blur the background enough where we could showcase the individual and had them wear their regular work clothes to convey a sense that these are hard-working, blue collar people.
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