APEX Driving School is a business that partners with Orange Coast College that focuses on driving safety from both the student and parent side. They wanted to create a bus shelter advertisement to run around the Orange County area school campuses. They wanted the advertisement to be simple to read and eye-catching at the same time. Using the brand’s colors mixed with sweeping organic elements created a sense of movement for the viewers eye. Layering a band of carbon fiber texture with a clean image of a happy student driving connected the car and driver element. The use of a sans-serif font made the ad feel less institutional and more appealing to various ages.

CLIENT:
APEX Driving School

DISCIPLINE:
Education

SECTOR:
Environmental Signage

CREATIVE DIRECTION:
Lee Lawrence