Corinthians Soccer Club Logo
Corinthians SC is a premier soccer club in the Inland Empire that was originally founded with the name of Corona Eagles. Once ownership changed and decided to move to the new name of Corinthians SC, they wanted to keep something in the brand identity to reflect the club’s roots. When asked to created the club’s new identity, It was stated that we needed to tie in the Corona Eagles ‘nod’ and make it in a shield or crest format so it could reside on jerseys, fan gear, bags etc. The shape of the crest is a slightly modified version of the US Soccer crest so it had a tie to that organization. The black and red color palette comes from the SC Corinthians Paulista club from Brazil (who the owners were partnering with) and we put a silhouette of an eagle carrying a soccer ball as the tie back to the club’s roots. Everyone on the staff loved the badge and immediately started making fan gear, stickers, new jerseys and more. It has become one of the most recognizable logos in club soccer around the Southern California region.
SECTOR:
Sports
DISCIPLINE:
Logo
CREATIVE DIRECTION:
Lee Lawrence
