Kelley Blue Book is a 90 year old company who is seen as the “bible” of vehicle valuation. Throughout the years, they have reinvented themselves to be a technology company with leading information in the car buying market. When asked to create a logo for the Best Buy Awards, we sat down with the PR team and mapped out what the intention of the logo was and how long they saw this logo living in the market. Once we had the information, we took the current KBB logo seal and ribbon, made it more metallic in appearance and created something resembling a branding badge seen on a vehicle. The logo was a success and has been featured in numerous OEM national commercial campaigns.
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