Every year the Orange County Business Council sends out a workforce housing report to all businesses within Orange County. The report shares a plethora of data collected the previous year about what cities are doing the best financially, have the most housing inventory, have the most commerce etc. OCBC will hand off all the data and it is our job to make sense of it all and create a report that is visually appealing as well as easy-to-read and informative. The team at OCBC put a lot of effort into this report as well as the event they hold to introduce it. They spare no expense! For this report, we chose to use a vivid color palette with solid color overlays atop of the photos where highlighted text could reside without having to cut down on visual space. Also, using a san-serif font with a 90% black, made it less intimidating on the eyes for reading. The CEO of OCBC was very pleased with the layout of this and was thrilled to share it with stakeholders and businesses around Orange County.

CLIENT:
Orange County Business Council

SECTOR:
Non-Profit

DISCIPLINE:
Annual Report

CREATIVE DIRECTION:
Lee Lawrence