St. Vincent Medical Center Digital Billboard

St. Vincent Medical Center, one of the oldest hospitals in Los Angeles, was recently acquired by the Verity Health System. In preparation for the hospital’s annual charity gala in 2018, Brand New Day was chosen to create a digital billboard that celebrates St. Vincent’s storied past while acknowledging its new ownership. The resulting artwork features a subtle V-shape to showcase the main image and underscore the V in both Vincent and Verity.

CLIENT:
Verity Health System

SECTOR:
Health & Medicine

DISCIPLINE:
Digital Billboard

CREATIVE DIRECTION:
Lee Lawrence