Mather Dance Company is a formidable studio in the dance industry. They have turned out many routines and students that have appeared on hit television shows such as World of Dance, So You Think You Can Dance, Dancing With The Stars, Kids Say The Darnedest Things and many news channels. Their studio alums have gone on to be highly sought after dancers backing artists such as Taylor Swift, Katy Perry, Kylie Minogue, Beyonce and more. When Shannon Mather (company owner) contacted us to create the brand’s identity, she said she didn’t want it to be elementary or flashy like most dance studio logos are. We decided to keep it very clean and played with combining the letters “MDC” so they could stand out on their own and be recognizable. 10 years later, the logo is recognized around the globe due to the amount of social followers the company has and the national recognition it has received. Other studios have tried to create their own “knock-off” version of the logo because it has become so well known.

CLIENT:
Mather Dance Company

SECTOR:
Arts & Entertainment

DISCIPLINE:
Logo, Social Media

CREATIVE DIRECTION:
Lee Lawrence